A.J. Olson exclusive interview with Rockeresque Beauty Co. owner Issanna Loughman

August 24, 2012  •  Leave a Comment

 

 
1) For those that don't know, how would you describe Rockeresque Beauty Co. ?
A quality vegan and cruelty-free cosmetic line that showcases alternative models.

2) How did Rockeresque get started?
I wanted to start my own cosmetic company that put clients first and also always carries only vegan and cruelty-free products. We do a lot of out reach with our clients and younger makeup users by teaching them about makeup ingredients and FDA requirements for cosmetic labels; this way even if they order from somewhere else they have the knowledge about what is safe to use. We work a lot with PETA as well and educate clients about what makes a product vegan and cruelty-free and why that is important. Not only do we offer great cosmetics, but we started a company on strong values that I hope will support Rockeresque in becoming a larger company.

3) Where have your products been featured so far?
A few magazines such as Alt Noir and Bella Morte; as well as on the PETA website. Model Kristen Leanne recently wore our products on the cover of Skin and Ink Magazine. We have participated in both New York and LA Fashion Week and were the official cosmetic sponsor of Ink-n-Iron. 

4) Dream Scenario: Where would you like to see Rockeresque 10 years from now?
I would love if our line expanded to become a full range of cosmetics as well as have our own stores and makeup schools. 

5) What kind of music do you currently listen to while you work?
I try to listen to energetic music while in the office... I spend many hours in there! I have the Yeah, Yeah, Yeah's station on my Pandora a lot, but when I'm winding down at the end of the day I will change it over to the Portisthead station. We never work without music though, music and iced coffees are key to getting through any work day.

6) What are you working on right now?
A special collection with Sideshow by the Sea called "Ahoy, Mr. Mouse!" We are working on coming out with a lot of new cosmetic products which is so much fun! Our first makeup school is opening at Studio Servitu in LA, we are starting a makeup tour, and just overall just staying busy 24-hours a day. 

7) What do you like to do most when you have any free time?
Sleep! Seriously though, I don't get a lot of free time to be honest, there is always some project or task I can be doing so I try and force myself to break away by 10pm at least. Activities I enjoy... vegan cooking and baking, reading, photo shoots, the Rockeresque Girls and I will have nights out where we go dancing or take the day to go swimming at the Hard Rock if it's super hot out. Playing with my puppies or playing music with my fiance are also things I love to do.

8) Where can my fans purchase and learn more about your products? 
Our website is the best place to go
www.rockeresque.com as well as our very active Facebook page www.facebook.com/rockeresque and Tumblr  http://rockeresquebeautycompany.tumblr.com/  

9) What's your favorite image on ajolsonphotography.com and why? 
I would have to say this image:

Honestly I love all of your work and I was on the website a long time trying to find my "favorite" one! I chose this one because this is my favorite model that you work with and it makes me feel quite. I always have so much going on and a hectic schedule and this pieces makes me calm and reflective which :)
 
 
Rockeresque Beauty Co. Products A.J. likes :
 

 

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